Targeting digital nomads and people in a wide age group. The name Sojourn Serai comes from the early routes in Asia which means people who travel and exchange information and goods. The keyword here is Journey!

This version is a typographic representation of the journey. The letter “S” is styled as a curvy road.

We came up with a logotype and the letter “S” is the main character which is going to be used as a graphic element for the Sojourn Serai Brand. It is distinctive and clean. The rest of the type is customised so it matches the style of the letter“S”.

The curvy road is part of the journey, it also is the journey itself. Symbolises the travel and the path to the destination. Exploring the unknown with an open mind, and enjoying the beauty of nature. For travelers it is also the part where you disconnect from the city, the mind starts wondering about the good things to come.

The identity was built with this in mind. To create something flexible, playful, and relaxing.