Witway revolutionizes online meetings, blending joy with reliability and security. The innovative add-in app for Microsoft Teams and Zoom injects purpose into every interaction, ensuring enjoyable and secure meetings.

By introducing playful intros and outros, they alleviate monotony while safeguarding against deepfake threats, setting it apart in the virtual collaboration landscape.

The need to create a Identity that reflected the company ethos was a must. My approach to designing the Brand Identity for Witway came from 3 main touchpoints that are key features of the product. Security, Location Interaction and for sure Online meetings.

Those key features of the product are reflected in the logo design. Designing a Icon that included all those elements. Designed in a minimalistic and clean way where the trinitity comes together.

With a custom type to match the vibe of the symbol. Creating a seamless ligature between "T & W" which reinforces the security aspect of the product by it's negative space.

The color choice was done so to reflect a playful & modern vibe. To set the product apart from the competitors.

From concept to creation, the story of Witway is one of innovation, joy, and unwavering commitment to the mission.

As the brand designer, I've had the privilege of crafting a visual identity that reflects the brand values to resonate with the target audience, positioning Witway in the virtual collaboration landscape.