The Right Copy was born as a brand for the passion for copywriting and marketing. The hard work that Klaudja Zerja did through the years decided to share her knowledge with the world, with the big mission of educating young aspiring copywriters and marketers by sharing her insight and hard-learned lessons. Klaudja is a self-taught copywriter, with a focus on Healthcare & Wellness. She has been able to make a career herself and judging that there are other people like her in the world, that need guidance and support.

Once we talked and were sure about her mission and goal, we started working on the Visual Identity. There were two things we considered, first - The Right Copy sparks a conversation, so the chat bubble became an element we should include. Second - Klaudja had this style when writing for herself or elaborating ideas in her work she included the "..." (three dots) at the end of the phrase. It was a way for her to let herself know that there is more to work on this, or that the story must continue, or any other meaning.

At this stage, it was clear what visual elements we had to work on. So that's what we did. Worked on putting together a personal brand that is flexible with her thoughts.

That resulted in a mark and logotype which perfectly encapsulated the personality of Klaudja.

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I worked closely with Klaudja to understand her goals, vision & mission. So we could build an identity that matches her personality and can be flexible like her thoughts are. Created a visual language that is easily adaptable through all types of applications that will be needed in the future.