The goal was to place Optika Dea in both fashion and medical optics, to show their uniqueness among the competitors.

We helped Optika DEA position itself as a lifestyle brand that embraces the tension between style and function. We composed the brand identity by designing a youthful logo based on our client’s goal. Exciting circular shapes, fascinating patterns, and a playful texture remind us of the vision’s power. To apply all of the above we designed some key visual implements by combining the fine and elegant shapes of letters, followed by linking the letter “d” and “e” to create the visual impact of the lenses ( circle shaped letters) and the temples of eyewear ( the connection between “d” and “e”), all joint in a linear pattern.